The Warrior

Video Approach Showcase

What We’re Leaving Behind

This is the old playbook: thumping bass, quick cuts, and motivational one-liners shouted over a gritty filter. It’s the standard event hype.

Solid? Sure. Groundbreaking? Hardly.

MEMORABLE

PERSONALAL

STORY-DRIVEN

Story-Driven.

a video should pull you in like a story—not just show flashy clips

MemorablE.

every video should be tied to a singular bold image—like a mountain. Each Warrior Inc. speaker could own a piece: the trail, the gear, the summit. It’s not random—it’s memorable. A visual hook that echoes across every frame.

Personal.

Every speaker has a spark—deep thoughts (head), raw emotion (heart), or a killer laugh (humor). the video content should matched that. A thinker’s slow-burn teaser. A feeler’s gut-punch. A joker’s recut sitcom open. It’s personal, it’s them.

Inspiration From the Masters

Where we go from here

This is just a quick Showcase. No strategy yet—just a taste of how video should be approached. Once the framework is chosen, we can move into strategy and begin building out tester videos to dial everything in